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The web site states the following, "The worlds first hands-free autonomous caddie." I noticed that the web page also said " The sport of golf hasnt changed all that much in 200 years." They also said " But what if an autonomous cadd. Followed your every move? What if it carried your bag, supplied your yardages and held your drinks,. And divot repair seed? All you have to do is walk and play. Trusted by the most discerning golf memberships. Technology for the health of the game. Get Rovers for your club! Reserve Rovers for your course!." The meta header had robotic caddy as the first optimized keyword. This keyword is followed by the leader in following, golf, and lpga which isn't as important as robotic caddy. The other words followrover.com uses is pga. the first tee is included and might not be viewed by search crawlers.